Sport and Social Media Essays

Sport and Social Media Essays Sport and Social Media Essay Sport and Social Media Essay Lewin, Jeffery E. , and Strutton, David. (2011). Friends, Fans, and Followers: Do Ads Work on Social Networks? Journal of Advertising Research, 51(1), 258-275. Retrieved from EBSCOhost. Hardey, M. (2011). To spin straw into gold? New lessons from consumer- generated content. International Journal of Market Research, 53(1), 13-15. oi:10. 2501 /IJMR-53-1 -013- 015 Jansen, B. J. , Zhang, M. , Sobel, K. , Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science Technology, 60(11), 2169-2188. Retrieved from EBSCOhost. Manjoo, F. (2011). (Like) + (Retweet) = $$$?. Fast Company, (157), 86-117. Retrieved from EBSCOhost. Poynter, R. (2008). Facebook: the future of networking with customers. International Journal ofMarket Research, 50(1), 11-12. Retrieved from EBSCOhost.